Replacing Paper

In 2009, La Gasulla were commissioned to create a product with a difference for the Museu Tèxtil i d’Indumentària (The Textile and Clothing Museum) located in Barcelona.

La Gasulla go into detail;

We were commisioned by The Textile and Clothing Museum to communicate the fact they were temporary closing the museum to restore its bulding and redesign the exhibition layout. The action aimed to inform and to create expectation amongst the target such as people from cultural institutions, fashion experts, press and politicians.

The museum changes (muda) is the concept and claim. Muda in Catalan and Spanish has a double meaning of chaning and being nicely dressed. The concept mudar communicates changes ahead for the museum, all change at the museum and the museum changes adress, all, explained in a great format, a foulard.

A foulard you can wear. A foulard that is a poster. A foulard to dress great and stayed informed.

This does present a wonderful alternative to paper posters, as it crosses the boundaries from throw-away to keepsake. It also reminds us of Artist in Residence Sophie Herxheimer’s current Handkerchief Project.

About London Printworks Trust

London Printworks Trust is the centre of excellence for textile print. Our passion has continued for twenty years since establishing ourselves as a charity to encourage professional artists, designers and emerging talent to learn, to share ideas, to produce new work and to fulfil their creative potential. Through our specialist hand printing equipment and workshop facilities we support and nurture creativity in people from the local community of Brixton, and across London. We are developing a new programme of residency places, courses, talks and new open access in response to the changes to funding. We appreciate and thank the support from our Board, Volunteers and Freelancers, without whom we would not have survived the changes to our funding. Continued support from The Leverhulme Trust and Lambeth also helps us to make a difference.
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