In 2009, La Gasulla were commissioned to create a product with a difference for the Museu Tèxtil i d’Indumentària (The Textile and Clothing Museum) located in Barcelona.
La Gasulla go into detail;
We were commisioned by The Textile and Clothing Museum to communicate the fact they were temporary closing the museum to restore its bulding and redesign the exhibition layout. The action aimed to inform and to create expectation amongst the target such as people from cultural institutions, fashion experts, press and politicians.
The museum changes (muda) is the concept and claim. Muda in Catalan and Spanish has a double meaning of chaning and being nicely dressed. The concept mudar communicates changes ahead for the museum, all change at the museum and the museum changes adress, all, explained in a great format, a foulard.
A foulard you can wear. A foulard that is a poster. A foulard to dress great and stayed informed.
This does present a wonderful alternative to paper posters, as it crosses the boundaries from throw-away to keepsake. It also reminds us of Artist in Residence Sophie Herxheimer’s current Handkerchief Project.